Well here it is the official announcement, Lead Pedal Radio has launched an Artist Marketing Program. The program is not artist management but there to help artists market themselves through the Lead Pedal Radio Brand.
Why start an Artist Marketing Program?
I have found over a decade of being in the media business and being an artist, I feel we have the in-house skills and expertise to help musicians improve their marketing efforts.
Why Marketing Vs Management?
We have focused on marketing versus representation for a number of reasons. Traditional representation has promoters taking their cut from artists in royalties and ownership from business gained by artists leaving the artists with little at the end. Taylor Swift and many others have gone through this over time. We also have no interest in managing artists, but feel we can help them on the marketing side and it allows them to retain all ownership rights and royalties.
YOU CAN LEARN MORE ABOUT THE PROGRAM AND SEE SAMPLES HERE.
About Lead Pedal Radio
Listen to Lead Pedal Radio playing your favourite music for and about people behind the wheel. Listen to your favourite trucking tunes and the shenanigans behind the microphone with host Bruce Outridge. Learn more and listen at http://www.leadpedalradio.com#leadpedalradio
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