About Lead Pedal Media

Lead Pedal Radio, Lead Pedal Media, & The Lead Pedal Podcast

Connecting the Trucking Industry Through Music, Stories, Education, and Entertainment

Lead Pedal Media is a multimedia platform dedicated to supporting, educating, and celebrating the North American trucking industry through radio, podcasting, video, events, and creative content. Our mission is to elevate the image of trucking, help drivers and industry professionals succeed, and promote positivity within the transportation community.

We operate two major media channels:

The Lead Pedal Podcast – Career, business, lifestyle, and industry news for truck drivers and transportation professionals.
Lead Pedal Radio – Music-focused radio programming built around trucking culture, including reggae, country, classic rock, oldies, and our signature Chords & Chrome show.

Together, these channels form one of the most recognized trucking-focused media brands in Canada and beyond.

Our Mission

To inform, educate, and entertain the trucking community while promoting professionalism and opportunity in the industry.

We believe truck drivers deserve trusted information, music that reflects their lifestyle, and a positive voice representing the realities of the road. Lead Petal Media was built to be that voice.

What We Produce

Lead Pedal Podcast

A three-episode-per-week show offering:

Trucking industry news & analysis
Career and training guidance
Business and entrepreneurship help for drivers
Interviews with industry leaders
Trucking lifestyle stories & entertainment
Preferred artist music features
Driver tips, safety advice, and real-life stories

Lead Pedal Radio

24/7 music programming connecting trucking with culture and entertainment, featuring:

Chords & Chrome – Our flagship one-hour music & industry show
Tropical Days (reggae, beach, and country-infused vibes)
Classic rock, oldies, and country mixes
Artist spotlights & trucking-themed music hours
Holiday and event programming
Listener-request and community-driven segments

Who We Serve

Lead Pedal Media supports:

Truck drivers
Owner-operators
Transportation students
Fleet managers & safety professionals
Transportation carriers & recruiters
Trucking musicians, artists, and creatives
Industry associations & event organizers

Whether you’re new to trucking or have been on the road for decades, our content helps you stay informed, inspired, and connected.

About Our Founder – Bruce Outridge

Bruce Outridge is a transportation industry veteran, author, speaker, radio host, and creative professional with over 40 years in the trucking, media, and arts industries. As a former professional truck driver and fleet supervisor, Bruce brings firsthand knowledge, authenticity, and passion to every broadcast.

His background includes:

Over 25 years in professional trucking operations
Author of several industry and creative books
Host of multiple radio and podcast shows
Professional illustrator and media producer
Active supporter of transportation charities, youth training programs, and driver education

Bruce’s unique experience allows Lead Pedal Media to create content that is both professional and relatable to the people of the trucking industry.

Why Lead Pedal Media Stands Out

One of Canada’s leading trucking media brands
Combines music, industry education, and entertainment
Authentic voice from someone who lived the trucking life
Trusted by drivers, carriers, and industry associations
Consistent long-term content creation (since 2015)
Multiple platforms: radio, podcast, video, and events

We don’t simply report on trucking—we live it, celebrate it, and help drive the industry forward.

Our Connection to the Trucking Community

Lead Pedal Media partners with:

Trucking associations
Safety groups
Driver training schools
Trucking musicians & industry artists
Transportation companies
Charities and community organizations

We attend truck shows, host live broadcasts, produce special event episodes, and create programming that highlights the real people behind the wheel.

Our Vision for the Future

Lead Pedal Media continues to grow with:

Expanded Chords & Chrome radio and podcast formats
New video programming
More partnership-driven events
Wider platform visibility
Stronger integration of music & trucking culture

Our goal is to remain the top multimedia voice for trucking culture and education in North America.