Author: Bruce

  • Bison Transport: Lead Pedal Media Sponsor of the Month-June 2026

    We are happy to announce that Bison Transport is our sponsor of the month on Lead Pedal Media. Bison has been a well respected company on both sides of the border. They have a great culture for employees and have won safety awards with their Canadian fleet year after year. On a personal note we…

  • Mike-Murchison

    Trucking Musician Mike Murchison: Preferred Artist of the Week-June 8th 2026

    Trucking musician Mike Murchison is our Preferred Artist of the Week on Lead Pedal Radio. Mike has been trucking his whole life and sings about his travels and the road with his music. Mike hauls cattle from Western Canada into the United States and has been a proud member of the trucking community for most…

  • Fuel and Technology the Focus of the Lead Pedal Podcast

    How much do fuel prices really affect the cost of moving vehicles across North America? On our first episode of the Lead Pedal Podcast, Matt Bradley of Super Dispatch joins Bruce to discuss how rising diesel costs impact auto transport rates, vehicle pricing, carrier profitability, and the truck drivers who keep the industry moving. If…