Lead Pedal Media

Lead Pedal Radio and Media: Everything trucking, music, and media

Category: More Than a Driver: Building Your Brand Behind the Wheel

  • Driver-in-truck

    Is Trucking Right for You? Fixing the Industry for the Road Ahead

    Is this trucking industry for you? I recently had the privilege to talk to truck drivers for their Spring safety meeting. Why do I say privilege, because that’s the way it should be, a privilege to be in this industry. Unfortunately our industry operates more like a dumping ground than a place for the elite.…

  • Lead Pedal Media’s Bruce Outridge Talks Professionalism in Trucking for Walker Ind-Owen Sound ON

    Professionalism and personal Brand were the focus of the presentation for Walker Industrie’s Trucking Division in Owen Sound Ontario recently. With a trucking industry in flux having a presentation about professionalism is critically needed. I was excited to get the call to talk to a room of drivers getting ready for a busy construction season…