Category: More Than a Driver: Building Your Brand Behind the Wheel
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Lead Pedal Media‘s Bruce Outridge on the Importance of Personal Brand for Drivers: Compliance Mentorz Event-Brampton ON
I had the pleasure of presenting to clientele of Compliance Mentorz recently for an invitation only event at their office in Brampton Ontario. More Than a Driver is a presentation focused on personal brand for the driving community and has become an important message in the trucking industry in 2026. The presentation focuses on safety,…
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Is Trucking Right for You? Fixing the Industry for the Road Ahead
Is this trucking industry for you? I recently had the privilege to talk to truck drivers for their Spring safety meeting. Why do I say privilege, because that’s the way it should be, a privilege to be in this industry. Unfortunately our industry operates more like a dumping ground than a place for the elite.…
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Lead Pedal Media’s Bruce Outridge Talks Professionalism in Trucking for Walker Ind-Owen Sound ON
Professionalism and personal Brand were the focus of the presentation for Walker Industrie’s Trucking Division in Owen Sound Ontario recently. With a trucking industry in flux having a presentation about professionalism is critically needed. I was excited to get the call to talk to a room of drivers getting ready for a busy construction season…
Lead Pedal Media 